Scaling WOW 1 DAY PAINTING to New Heights
The Challenge:
WOW 1 DAY PAINTING was a promising brand with solid growth potential, but it faced significant scaling challenges. With only 18 franchise locations and annual revenue of $4 million, the brand needed a robust operational strategy to expand effectively. Teams lacked clear alignment, operational inefficiencies hindered growth, and there was no cohesive framework for onboarding new franchisees or driving system-wide performance improvements.
The Approach:
We implement a comprehensive growth strategy focused on team performance, operational efficiency, and scalable systems.
Team Development:
We used foundations of what would eventually become the Team Excellence Program™ to build a high-performing operations team and align franchise owners with corporate objectives. This included role clarity workshops, leadership development programs, and the creation of scalable onboarding processes.Operational Streamlining:
Streamlining operations we optimized workflows to reduce bottlenecks in franchise onboarding, customer acquisition, and project execution. A customized CRM system was implemented to track leads, conversions, and customer satisfaction metrics.Scalable Systems:
We designed standardized processes for franchise operations, enabling new locations to ramp up quickly and efficiently. These systems ensured consistency across franchises while allowing for local flexibility.
The Results:
Within six years, WOW 1 DAY PAINTING grew from 10 franchises to over 65 locations and increased revenue from $4 million to over $45 million. Key outcomes included:
Operational Efficiency: Onboarding times for new franchises were reduced by 50%, allowing the brand to scale faster.
Revenue Growth: Strategic systems and processes resulted in a 410% increase in annual revenue.
Team Performance: Enhanced leadership capabilities and alignment boosted productivity across all locations.